7 Best Lead Generation Plugins for WordPress

If you’re looking for the Best Lead Generation plugins for your WordPress website, we have compared the Best Lead Generation Plugins For WordPress along with complete guidance on Lead Generation and the Pros and cons of each plugin.

Best Lead Generation Plugins For WordPress

Note: Lead generation is really useful when you’re implementing Email Marketing to your online business for higher and precise conversion.

What is Lead generation?

It is an important part of Digital Marketing as well as one of the factors that help gain users or potential customers for your business. High-quality leads can take your business to the next level, thus it is really hard to find the converting lead among others.

This is where lead generation plugins come to play, they can shorten potential leads from the regular visitors. The lead generation process used by the plugins could be in form of a funnel, Popup, intent, or Chat & even Landing pages, so these plugins can be in the form of Popup plugin, Forms plugin & even Notification plugins.

Related: Best Free Security Plugins for WordPress

Starting off the list of Best Lead Generation Plugins For WordPress, first, we have our recommended plugin, OptinMonster.


OptinMonster is the best and most rated plugin for lead generation purposes. You can quickly deploy campaigns on your site in no time, and with a simple drag and drop popup form builder and stunning templates, it eases your work on lead generation.

OptinMonster gives a lot of freedom to customize all the visible elements according to you as well as provides templates for your need. The plugin is totally stuffed with multiple unique features that we have discussed below that can boost your conversion rate.

Recently OptinMonster hosted a Giveaway for their 1 year PRO Licence Completely for Free via our website.

  • Pricing: Premium starts from $9/ month


  • Geo-Location targeting
  • Drag and Drop Builder
  • Pre Designed Templates
  • Click to open trigger
  • Countdown Timer
  • Device-Based Targeting
  • Content Locker
  • Inactivity Sensing
  • Sidebar Forms


hustle plugin alternative

Hustle is a free Lead generation plugin, with popups, slide-ins, embeds, and custom content ads. Though Hustle has a premium membership, the free version is more than enough to generate qualified leads. The forms can be integrated with the majority of email providers like Mailchimp, AWeber, ActiveCampaign, and they can be embedded as popups, slide-ins.

Hustle has awesome features to convert any user to a potential customer, the plugin lets you customize popups and place each element with custom triggering capabilities.

Talking of conversion, if you haven’t checked out the best eCommerce plugins guide for WordPress, do check that out for some amazing plugins.

  • Pricing: Free Version Available | Premium starts from $5/ month


  • Top Email providers integration
  • Customizable Popups and slideIns
  • No effect by Adblock
  • Smart Exit intent
  • Conditional appearence
  • Custom Triggering

Related: Best Free ECommerce Plugins for WordPress

Thrive Leads

thrive leads alternative

Among the list of Popup plugins, Thrive Leads is one of the popular alternatives to go for. The plugin lets you show popups in form of Sticky ribbon, Inline forms, Slide-ins, Full-screen overlays, Optin Widget, Ribbon, Screen Filler, Content Lock, and Multi-Step Forms. Apart from that, it gives you the ability to create mobile-optimized forms.

thrive leads demo

With pre-designed templates and easy to use drag and drop editor, you can create awesome eye-catching popups easily in a flash.

  • Pricing: Pro Plans starting from $19/month 


  • ThriveBox (popup lightbox)
  • Drag and Drop builder
  • Put your CRO on auto-pilot
  • Advanced targeting options
  • A/B Testing Engine
  • Content lock
  • Actionable Reporting & Insights
  • Direct API integrations with Email service providers


convertkit alternative

Mostly known as a reputed Email Marketing platform, ConvertKit rocks the competition of best lead generation plugins coming up with a tough challenge.

ConvertKit makes it really easy to capture more leads and sell more products by simply embedding email capture forms anywhere. This plugin makes it even easier for those of us using WordPress by automatically appending a lead capture form to any post or page. The majority of the tasks are set up on the ConvertKit website whereas the WordPress plugin is used to bring the embedding process easy to implement.

  • Pricing: Free version available | Pro Plans starting from $9/ Month


  • Landing pages
  • Signup forms
  • Integrations
  • Email Designers
  • Automation
  • Email Marketing


tidio chat

Live Chat systems are also a good source of generating leads, majority of the time the whole chatting system is controlled by bots, as well as the leads, are generated after interaction with a visitor. The whole process is executed according to steps set inside the plugin’s function control system.

Tidio is a great tool to collect email addresses from users having queries, later it automatically verifies the authenticity of the email and adds it to your email list. Besides being a Live chat system, it has Email marketing features with complete customizability options.

A complete dashboard is provided on Tidio from where you can take control of your plugin’s functionality, email list, etc.

  • Pricing: Free version available | Pro Plans starting from $39/ Month


  • Seamless integration with Majority of CMS
  • Mobile app to connect with queries
  • Lead Geneartion & Tracking info
  • Live chat, chatbots, and Email marketing
  • Totally customizable design
  • Increased customer retention
  • Better conversions and Higher revenue
  • Integratable with Messenger
  • Both Free and Paid Versions


sumome alternatives

Sumo is one of the most powerful tools to grow your email list, increase conversions, and generate more sales for online businesses. Sumo makes sense if you’d only like a handful of email collection tools with autoresponders, visitor targeting, and email campaigns.

One of the major drawbacks is that your free audience limit is only 200 subscribers, so eventually you’re going to run out of free plans if your site is growing. Though notable companies like- Airbnb, Complex, Canva, and BarkPost, are using SumoMe as their lead generation medium.

  • Pricing: Free version upto 200 contacts | Pro Plans starting from $24/ month


  • Timed popups across your site
  • Ecommerce integrations
  • Win back customers
  • Analyze ROI from every email subscriber


mailpoet alternatives

Mailpoet is an email marketing WordPress plugin that collects leads from your website and nurtures them with Newsletters directly from the WordPress dashboard. Thus MailPoet is not just a lead generation plugin but a complete system to keep your users engaged with your content for the long term.

The plugin does the whole process of automated emails starting from pitching to purchase, as well as guides a user on your chosen Email Sending Infrastructure.

  • Pricing: First 1000 Contacts are Free | Premium starting from $15/ Month


This was a guide to the best lead generation plugins for WordPress, I hope this was helpful to you and you’re able to find out the best need for your website. Personally, I would prefer using OptinMonster as that provides all the features by other plugins together, with all the premium class features, it becomes a power pack lead generation plugin.

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Grinding today for a better future tomorrow. I'm a Digital marketer, Blogger, Mentor, Influencer & an ECE Engineer.

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